Combining The Best Visual Merchandising Practices With The Best Hands On Teaching Methods, This New Edition Of Silent Selling Explains How Retailers Attract Consumers To Their Store Through The Creative Use Of Design Principles The Focus Is On The Presentation Of Fashion Goods, Including Apparel, Accessories, And Home Fashions, But Visual Merchandising In Grocery And Food Service Stores And Nontraditional Retailing, Including E Tailing, Are Also Considered Readers Learn How To Use The Tools Of The Trade Planograms, Fixtures, Mannequins, Signage, Lighting, And Props They See How A Visual Merchandising Department Is Organized, How It Functions, And How It Contributes To A Retailer S Promotional Efforts With Advice Based On The Experience Of The Authors And Other Veteran Visual Merchandisers, Students Can Consider How To Utilize Their Own Talents In A Visual Merchandising Career.
Is a well-known author, some of his books are a fascination for readers like in the
- 388 pages
- Silent Selling: Best Practices and Effective Strategies in Visual Merchandising
- Judith Bell
- 26 June 2017 Judith Bell